Winning in the Digital Economy

   
      

Winning in the Digital Economy

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Digital Marketing

September 2015
Research shows that marketers face big gaps in essential digital skills. Closing them will require a transformation in marketing functions and in learning and development programs.

Industry Focus: Banking

April 2015
BCG’s fifth annual operational-excellence benchmarking survey, involving 15 of the world's 35 top retail banks, explores four trending practices of leading institutions.
April 2015
By signing a ten-year outsourcing deal with IBM, ABN AMRO is making a major commitment to a new way of working that is built on standardization, simplification, and trust.The agreement represents a coming of age of cloud technology and standards within the banking industry.
February 2015
By 2019, mobile money could be a $1.5 billion market in sub-Saharan Africa, which has a large unbanked population. Here’s how banks and mobile operators should prepare.
March 2015
Retail banks today must provide digital functionality for speed and convenience, as well as thoughtful human interaction when the customer demands it. Retail banks must become, in a word, bionic.

Productivity & Growth

September 2015

If you think the “lean revolution” has run its course, think again. There is still room for improvement. The secret is to be hyperconnected.

April 2015
Industry 4.0 will make production systems up to 30 percent faster and 25 percent more efficient and elevate mass customization to new levels.

Marketing Effectiveness

September 2014
A well-crafted multichannel marketing strategy that effectively coordinates all communications with physicians can help pharmaceutical companies boost their bottom lines and reduce expenses.
June 2014
A new BCG methodology gives mobile operators greater accuracy than traditional approaches in optimizing pricing levels. The key: identifying—and leveraging—how consumers really make purchasing decisions.
August 2014
For telcos, convergence too often promised more than it could deliver: competitors could easily replicate fixed-mobile bundles, and price wars doomed success. A new approach changes the equation.
January 2014
Companies that determine how to exploit the digital revolution under way in the B2B marketplace can establish strong positions in the sales and distribution value chain of the future.
E-Commerce
September 2014
Barriers to cross-border e-commerce are falling away, and online retailers, carriers, and other service providers are gearing up to compete in an effectively borderless world.
August 2014
With nearly one-half of growth over the next five years coming from digital channels, CPG manufacturers risk losing control of their margins, share, and brand equity.
April 2014
As China goes digital, consumers are changing their behaviors. Companies need to know where and how to interact with these consumers—both online and off.