The impact of mobile on the travel industry will be at least as far-reaching as that of the PC and the Internet. The marketplace is now wide open. To win, companies will need to understand their customers' mobile usage trends, tailor their marketing, and even adapt their operating models accordingly.
A new growth strategy is only as good as the people and organizational practices that support it. Here are five secrets that leaders can use to promote the cooperation and behavior that new growth initiatives require.