Thinking in New Boxes

Thinking in New Boxes


Thinking in New Boxes

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About the Book

The goal of this book is to help you challenge everything you think you know—about creativity, about your organization, maybe even about yourself.
Business leaders describe Thinking in New Boxes as a comprehensive guide to harnessing creativity and a must-read for anyone in pursuit of success in a rapidly changing world.

Luc de Brabandere is a BCG Fellow and the author or coauthor of nine books. Alan Iny is BCG’s senior specialist for creativity and scenario planning.

Business Creativity

September 2013
On the basis of our work with numerous companies throughout multiple industries, we have developed six suggestions for running an idea generation process effectively.
June 2014
In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.
September 2013
A good brainstorming session isn’t something that you jump into—it’s something you design. Here are five suggestions to help your team generate better ideas.
October 2010
A new approach to scenario planning can deliver enhanced strategic creativity and preparedness much faster, while increasing engagement.
May 2009

To generate truly game-changing ideas, executives must not only think outside the box but also construct fresh intellectual frameworks.


September 2014
Identifying and challenging our assumptions about education is critical if we’re ever going to find new ways of solving deep-seated problems.
November 2013
If you try something new and fail, explains BCG’s Alan Iny, you’ve at least shown a willingness to take risks—one of the hallmarks of creativity.
October 2013
In a blog for The Economist Group, BCG’s Luc de Brabandere and Alan Iny explain why it pays to challenge fundamental beliefs about your customers and markets.
October 2013
On, BCG’s Luc de Brabandere and Alan Iny outline three things that organizations must do in order to think creatively about the future.