The Female Economy

The Female Economy


The Female Economy

The Management Blog


November 2014
At a conference in Brazil, women in politics and business discussed how to improve the participation and representation of women in the political, social, and economic arenas.
August 2012
Women are still not well represented in top management. Research from BCG reveals systematic ways to ensure that more women become experienced, capable corporate leaders.
October 2011
Organizations must have the vision, courage, and drive to make the “what if” of leadership a reality, BCG Fellows Roselinde Torres and Jean-Michel Caye explain on the Financial Times website.
October 2011
In a commentary on the Financial Times website, BCG’s Roselinde Torres and Jean-Michel Caye explore how the new adaptive-leadership model is well aligned with some skills that women typically possess.

The Female Consumer

October 2012
Millions of women from all walks of life are powering the female economy in China and India—and driving growth for the companies that serve them.
January 2010

Women constitute the fastest-growing global market. But as BCG's Michael J. Silverstein writes in the Wall Street Journal, most businesses are managed by men and often don't understand their female consumers.

September 2009

A BCG expert discusses the crucial data that formed the basis for Women Want More.

Trading Up/Trading Down

April 2006
How do female consumers seek harmony, value, and connection to brands? An excerpt from Treasure Hunt: Inside the Mind of the New Consumer, by BCG's Michael J. Silverstein. 
October 2003
Even during a recession, consumers desire—and will pay a premium for—superpremium and “mass prestige” products that satisfy emotional as well as functional needs.
May 2006
Consumers are hunting for more than bargains: they are trading down to low-priced goods, trading up to premium products, and avoiding low-value items in the middle.
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