Contribute Your Insights

BCG’s Strategy Gallery thrives by drawing insight from all sources, and your feedback can help make this site even more dynamic. Please let us know what you think about the gallery, and send us any suggestions you have for ideas that we could explore in the future.

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About the Strategy Gallery

The Strategy Gallery is designed to foster an exploration of strategic thinking from new, sometimes unusual perspectives and to transfer insights from different fields to business strategy.

The exhibits featured in the gallery represent what we call strategy metaphors. One of the benefits of the strategy metaphor lies in its ability to make the invisible visible—to reveal what is not yet known or understood.

We hope you find that some of the metaphors presented here depict a problem or challenge you are facing in your own business—and help you discover a solution.

From the Gallery