Media & Entertainment


Media & Entertainment

An Interview with Andrew Lam-Po-Tang, the Former CIO and CTO of Fairfax Media
Modern Marketing
Digital Advertising
July 2015

Marketers need new ways to engage consumers, and media companies must replace lost revenues. Branded content is a big part of the answer for both.  

July 2015
As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.
September 2015
Research shows that marketers face big gaps in essential digital skills. Closing them will require a transformation in marketing functions and in learning and development programs.
March 2015
Display retargeting from paid search ads can reduce cost per action by 40 percent. Advertisers that don’t use this advanced technique are leaving money on the table.
October 2014
Effective pricing is one of the best ways to grow organically, but few companies have a strategic approach.
September 2014
Advertisers that use advanced targeting techniques reach an engaged audience in ways that increase relevance and enhance the consumer experience.

The Connected World

February 2015
By 2017, the mobile Internet will generate revenues of $1.55 trillion in the 13 countries that account for 70 percent of world GDP.
December 2014
In the EU5, the mobile Internet economy generated about €90 billion ($120 billion) in revenues in 2013 and an economic surplus for consumers of almost €770 billion ($1 trillion).
January 2014
The BCG e-Friction Index quantifies the factors inhibiting growth in the Internet economy, allowing policymakers, businesses, and other stakeholders to “grease the wheels” by addressing the sources of friction.
April 2013
European media consumption is moving online, and economic value is following. Media producers are looking at a significant opportunity through multiple business models, both old and new.

Transformation in the Digital Age

January 2015
The economic impact of mobile technologies on the world economy, small businesses, and consumers is measured in trillions of dollars. BCG analyzes the key enablers that contribute to mobile’s success worldwide.
April 2014
Digital traffic is exploding, and two questions need to be addressed with urgency: Can the Internet’s infrastructure keep up? Who is responsible for ensuring that it does?
December 2013
To stay relevant in today’s “always on,” borderless, and fast-paced digital-media industry, public-service broadcasters must become leading providers of content across all media.
December 2012
Print media publishers need a clear strategy to unlock cash and move toward digitally aligned businesses that provide new sources of growth and profit.
Big Data & Beyond
May 2014
The challenges of big data may seem as outsized as its potential. But by developing six key capabilities, businesses can realize big data’s full promise.
February 2014
Global consumers want similar things when it comes to personal data. In this slideshow, we explore the sentiments about data privacy expressed by people around the world.
December 2013
Big data is transforming business. But the transformation isn’t complete without the element of speed. Learn how fast data unleashes the power of big data.