Marketing, Sales, & Pricing

Marketing, Sales, & Pricing

   
      

Marketing, Sales, & Pricing

Commentary

Sales & Channels

February 2017
Insights from the lifetime customer value (LTV)/customer acquisition cost (CAC) ratio help guide the investment and operation decisions of subscription businesses.

Pricing

June 2015
Pricing capabilities are a source of advantage, yet most companies underinvest in them. We follow Composite Company, an amalgamation of real companies, on a successful pricing-enablement journey.

Insights & Growth

November 2016
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.

Going to Market in Developing Economies

June 2016
A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive over time.