Marketing & Sales

An Interview with Andrew Lam-Po-Tang, the Former CIO and CTO of Fairfax Media
Interactive
An Interview with Felix Schuler

Pricing

June 2015
Prices do not recognize borders. Manufacturers that lack strategies for combating cross-border arbitrage by sophisticated buyers can find themselves undercut or leaving revenue on the table.
May 2015
Many retailers struggle with pricing strategy, technology, and decision making. Some have trouble getting started; others rush in. Here’s a roadmap to avoid costly mistakes.
October 2014
Effective pricing is one of the best ways to grow organically, but few companies have a strategic approach.

Going to Market in Developing Economies

June 2015
China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending.
April 2015
BCG’s analysis shows a striking mismatch between the places where Brazil’s leading retailers operate today and the sites of future demand growth.
April 2015
The social and economic conditions are in place for a consumer-spending boom, with millions of Mexican households expected to enter the middle class by 2020.
April 2015
Understanding Indians' changing use of the Internet is essential for doing business in what will soon be the world’s second-largest nation of connected consumers.
July 2014
After dipping in 2013, consumer sentiment in China has improved, along with the intention to spend—especially in smaller cities.

Modern Marketing

March 2015
Display retargeting from paid search ads can reduce cost per action by 40 percent. Advertisers that don’t use this advanced technique are leaving money on the table.

Branding

October 2014
A tight linking of all the aspects of brand management ensures that companies leverage their most significant asset—employees—to create more powerful and relevant brands for today’s changing world.
November 2014
Consumers choose brands and experiences, not industry dining segments. Smart brands navigate through shifting industry currents by adjusting their brand experience to changing consumer needs.
October 2014
BCG’s Antonella Mei-Pochtler and Rainer Strack explain how to unite marketing and HR in order to make “one branding” a reality.

Growth & Transformation

October 2014
A new growth strategy is only as good as the people and organizational practices that support it. Here are five secrets that leaders can use to promote the cooperation and behavior that new growth initiatives require.
May 2014
A wave of technological and customer-driven change is creating a huge growth opportunity for companies that transform commercial functions, including marketing, sales, and pricing.
February 2014
In a fast-changing world, CEOs need to build or strengthen their companies’ capabilities to win, and they must do so in an enduring way.
January 2014
How have some companies found growth despite the odds? BCG research offers lessons from “uphill growers.”

Loyalty & Advocacy

September 2014
As the Chinese auto market enters a new phase, domestic and foreign automakers will have to work hard to secure the loyalty of current customers.
September 2014
Companies have struggled to measure the impact of word of mouth. BCG’s Brand Advocacy Index provides a strategic metric that measures advocacy with much greater precision than existing approaches do.
April 2014
Some companies generate up to 60 percent of revenues from loyalty program members. Clearly, boosting the “loyalty margin” can have a dramatic impact on sales and profits.
December 2013
BCG’s new measure of word-of-mouth recommendation offers companies powerful insights that deliver top-line results.