The conventional view is that consumers are fickle and inconsistent, hard to understand and predict, and therefore unmanageable. We disagree. We think they are perfectly consistent, perfectly understandable, and quite predictable. The secret is to ask the right questions—questions that help you zero in on the real drivers of consumer choice.
A new growth strategy is only as good as the people and organizational practices that support it. Here are five secrets that leaders can use to promote the cooperation and behavior that new growth initiatives require.
In a live chat on LinkedIn, Alan Iny, BCG’s senior specialist for creativity and scenarios and coauthor of Thinking in New Boxes, answered questions and gave concrete tips on bringing creativity to a range of business problems.