Health Care

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Focus on Biopharma

February 2015
R&D productivity has been declining for decades, but a record 53 new therapeutic drugs approved by the U.S. FDA in 2014 suggests that the biopharma industry's fortunes have changed.
November 2014
Pharmaceutical companies are seeking approval of more combination therapies, but setting prices for the various products that make up those treatments is exceedingly complex.
October 2014
The biopharmaceutical industry must respond to a health care community that increasingly demands the delivery not just of drugs and devices but of positive health outcomes.
April 2014
Although small in scale relative to the size of the acquiring company, midsize acquisitions are becoming increasingly important to creating value in the biopharmaceutical industry.
Health Care in Emerging Markets
January 2015
The results of pilot initiatives in Africa bode well for emerging economies that are looking to create cost-effective, sustainable health systems.
July 2014
Health care reform in China will transform the medical-technology market in the years ahead, forcing both multinational corporations and local companies to adapt.
May 2014
Consumer products companies have been able to reach African consumers and win their hearts, minds, and loyalty. How can global health organizations adapt their strategies?
March 2014
As emerging economies ramp up health care spending, they have the opportunity to leapfrog developed countries and build innovative, cost-effective, and sustainable health systems.
February 2014
China’s growing market for health and wellness products presents an enormous opportunity for companies that understand Chinese consumers and how best to reach them.
February 2014
Indian health-care providers must increase patient satisfaction, but many are unsure how. Winners will focus on six areas that matter most to patients.

Why Digital Matters in Health Care

September 2014
A well-crafted multichannel marketing strategy that effectively coordinates all communications with physicians can help pharmaceutical companies boost their bottom lines and reduce expenses.
September 2014
Big data and advanced analytics provide an opportunity to understand health in a truly value-oriented way. Three high-potential opportunities in particular could measurably improve outcomes.
April 2014
Stakeholders from a variety of industries can position themselves to tap the potential of mobile health by developing well-designed, collaborative business models.