In Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market, BCG partners Michael J. Silverstein and Kate Sayre make the case that success for consumer-facing companies hinges more and more on how well they understand and respond to the needs and desires of women.
Not only are women increasingly the key breadwinners in the family, they also control the majority of household spending. In this video, Michael and Kate discuss some key ideas from the book, specifically the enormous opportunity represented by the rise of the "female economy." This will amount to $5 trillion or more of incremental spending by women over the next several years.
Companies that can develop products and services that begin to meet the needs of women have the chance to tap into new growth and profitability, all over the world.