Tablet and E-Reader Survey Highlights, Q4 2011

February 10, 2012
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In This Article
  • BCG’s latest research on the tablet market covers 8,700 consumers in the world’s top eight markets.

  • The survey measures consumers’ awareness of, and intent to purchase, tablets and e-readers in each of the eight countries.

  • Watch this space: BCG will soon be adding to this analysis more interactive data from the survey on tablet prices and usage.


As the graphic above indicates, BCG’s third survey of the tablet and e-reader market, conducted in November 2011, found product ownership and consumers’ intent to purchase on the rise in all of the top eight markets: China, France, Germany, Italy, Japan, Spain, the U.K., and the U.S.