The Internet Economy in the G-20: A Country-by-Country Interactive

November 21, 2012
In This Interactive
  • The Internet economy in the G-20 nations is expected to grow to $4.2 trillion by 2016—if it were a national economy it would rank in the top five—but the impact in individual countries varies widely.

  • In the developed markets of the G-20, the Internet economy will grow at an annual rate of 8 percent over the next five years.

  • Growth rates will be more than twice as fast in developing markets—an average annual rate of 18 percent.


This interactive, derived from the BCG report The Internet Economy of the G-20: The $4.2 Trillion Growth Opportunity, provides national snapshots of Internet-based economic activity in the G-20 nations. Simply click on a country at the left, then select the information that interests you: the Internet’s overall economic impact; its impact on commerce; the benefits to consumers; or the impact on small and medium-size enterprises (SMEs). Click on the “Lifestyle” button to see what consumers in each country are willing to give up—from chocolate to showers to sex—to maintain their Internet access.