Consumers Around the World Speak Out

New Attitudes on Spending
July 20, 2011
LIKE. FOLLOW. SHARE.
Related Articles
In This Interactive

These consumers are among the 24,000 in 21 countries who were surveyed for BCG’s ninth annual report on consumer sentiment, Navigating the New Consumer Realities, which includes a supplement on individual countries, Consumer Dynamics in Flux Around the World.

 

Although natural disasters and political turbulence have taken a toll on consumer confidence this year, they aren’t the only factors bringing about change in consumers’ spending habits. Our interviews reflect the longer-term forces behind the latest consumer trends.

From Greece: “Quality is the first thing I look for in products. Despite the crisis, we keep on buying organic products—fruits and vegetables—but we buy only what is necessary.”

From the U.K.: “I suppose my worries are typical of someone entering retirement: they’re about health and staying healthy for a substantial period of time.”

From Australia: “If I am in a store and I see a product that looks interesting, I will get out my iPhone and search for other stores or for how much it sells online.”

From China: “Nowadays, it is common for companies to give discounts to people who post positive reviews or promote their product on Weibo.”

From India: “My standard of living is much better than my parents’. They think twice before spending, but I don’t.  Whenever I am upset, I just pick up a new dress.”