Improving the Odds: Strategies for Superior Value Creation is the fourteenth annual report in the Value Creators series published by The Boston Consulting Group. Each year, we offer commentary on trends in the global economy and world capital markets, share BCG’s latest research and thinking on value creation, describe the experiences of our clients who have materially improved their value-creation performance, and publish detailed empirical rankings of the performance of the world’s top value creators.
This year’s report offers four different perspectives on successful value creation. We begin by exploring how companies can chart a course toward superior value creation in today’s low-growth economic environment. Next, we introduce some new BCG research on the theme of value patterns, distinctive company starting positions that cut across industry boundaries and shape the range and types of strategic moves most likely to create value. We follow with a detailed case study of how one BCG client, the consumer-packaged-goods company Church & Dwight, has delivered superior shareholder value—with an emphasis on the nuts and bolts of making it happen. Finally, we conclude with our annual rankings of the top ten value creators worldwide and in 21 industries for the five-year period from 2007 through 2011.