Travel Innovated: Who Will Own the Customer?

Travel Innovated: Who Will Own the Customer?

          
Title image

Travel Innovated: Who Will Own the Customer?

  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF

  • Related Articles
    Where Do Travel Companies Play?

    The big question for travel suppliers in each of these areas, almost regardless of how innovation plays out, is what is their role going to be? Our analysis suggests that innovation will be led primarily by start-ups, digital giants, and business-software companies; absent a major change in business strategy and approach, travel suppliers and traditional travel intermediaries are unlikely to be strong innovative forces. If this is indeed the case, what actions will position suppliers and intermediaries for advantage as others innovate?