Tablets and E-Readers

Tablets and E-Readers

          
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Tablets and E-Readers: The Last, Best Chance for Digital Content?

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  • We are pleased to share with you Tablets and E-Readers: The Last, Best Chance for Digital Content. In this report, we cover critical issues facing the industry such as adoption of the devices, attitudes toward them, and how they will affect traditional content players.

    This report is the result of a joint effort between The Boston Consulting Group and Dow Jones & Company, Inc. We have joined together to continue the on-going discussion on tablets and e-readers, and to provide useful insights for participants in this fast-moving industry.  We first evaluate the consumer demand for the devices and content, and then assess the competitive dynamics of the industry.  Finally, we bring these two areas together to describe the likely evolution of these devices and, more broadly, the future of content in the digital era.

    This report draws on a global Web survey that BCG conducted in March 2010. Nearly 13,000 people across 14 countries were polled to understand tablet and e-reader demand worldwide.

    Tablets and e-readers are likely to usher in an explosion of new digital products and services. Unlike with other digital transitions, there is cause to be optimistic for many of the players in the media value chain: aggregators, software providers, device manufacturers, but especially content owners. Tablets and e-readers are the last, best chance to rejuvenate businesses that the digital era has damaged.

    It will not be easy. Companies will need to collaborate and partner with a new set of players. They will need to embrace new pricing, revenue, and distribution models based on consumer insight and segmentation. They will also need to inject agility into mature organizations and develop new skills.

    For the first time in a long time, traditional media companies can peer in to the future and see promise. Achieving this promise is not guaranteed and will prove illusory for many.

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