Connecting Rural Markets: How Fixed Wireless Is Unlocking Digital—Everywhere

Connecting Rural Markets: How Fixed Wireless Is Unlocking Digital—Everywhere

          
Article image

Connecting Rural Markets: How Fixed Wireless Is Unlocking Digital—Everywhere


  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF

  • In today’s highly connected world, rural communities are increasingly seeking greater access to fast broadband. This demand is being driven by more advanced uses—such as media solutions, high-definition video, and sophisticated IT—that require fast, reliable bandwidth to support a wide array of services, such as precision agriculture, remote patient care, online education, and games. Optimized for urban environments, many existing broadband solutions lack the capabilities to meet the demand.

    To gain insight into the broadband solutions that offer the greatest benefits for rural areas, NetComm Wireless commissioned The Boston Consulting Group to prepare this independent report. NetComm Wireless is not a current or previous client of BCG. The findings of our research have been discussed with company executives, but BCG is responsible for the analysis and conclusions.

    Broadly speaking, rural areas are those that are less populated than urban areas and more populated than remote locations. More specifically, we’ve adopted the OECD’s definition of rural areas, which includes those areas with fewer than 150 inhabitants per square kilometer.

    To define fast broadband, we considered several existing definitions. For example, the U.S. Federal Communications Commission (FCC) defines broadband as providing downlink speeds of more than 4 megabits per second (Mbps) and uplink speeds of 1 Mbps. Superfast broadband, according to Ofcom in the UK, achieves downlink speeds higher than 24 Mbps. For this report, we’ve adopted Akamai Technologies’ definition of high broadband: a committed downlink speed of 10 Mbps or higher and a committed uplink speed of 1 Mbps.

    OECD Regional Typology, OECD, June 2011.
  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF