Perspectives Book 2005

Perspectives Book 2005

          
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Perspectives Book 2005

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  • In This Article
    • BCG presents ten short, provocative essays bundled here to provide real and valuable insight.
     

    The formula for writing BCG Perspectives was established many years ago, and it’s a good one: keep them short; be provocative rather than exhaustive; begin a conversation, don’t end it. One of our officers, Anthony Miles, once wrote, “The writer should think of the reader as one of his smarter clients. You don’t want the reader to necessarily agree with everything you have to say. You want the reader to get hold of you and talk the thing out with you.”

    So if you are getting this collection of the ten Perspectives BCG published last year, consider it a compliment! And an invitation to some discussions this year. You may have received these essays individually during the course of 2005, but we thought it might be useful to bundle them together for some two-hour plane ride in your future or a short weekend read.

    Insight—real and valuable insight—is elusive. We hope that you find these Perspectives worth reading or reading again.

    To Contact the Authors
    AMERICAS
    • Alumnus
    • Boston
    • Senior Partner & Managing Director
    • Washington, D.C.
    • Senior Partner & Managing Director
    • Dallas
    ASIA-PACIFIC
    • Senior Partner & Managing Director
    • Sydney
    EUROPE & MIDDLE EAST
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