Blown to Bits

Blown to Bits

          
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Blown to Bits

How the New Economics of Information Transforms Strategy
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    In This Article
    • In this excerpted book, BCG explores how connectivity redefines information channels—and thus transforms how companies link with customers, suppliers, and employees.
    • Given the new economics of information, insurgents are advantaged by their lack of legacy systems, legacy assets, and a legacy mindset.
    • Still, the destabilization of competitive advantage presents opportunities as well as threats. Every incumbent can play an insurgent in some way.
     

    Richness or reach? The trade-off used to be simple but absolute: your business strategy could either focus on “rich” information-customized products and services tailored to a niche audience or reach out to a larger market, but with watered-down information that sacrifices richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental trade-off.

    The new economics of information eliminates the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. In this excerpted book, BCG reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Examples span the spectrum of industries from financial services to health care, consumer to industrial goods, and from media to retailing.

    Blown to Bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage.

    Reprinted by permission of Harvard Business Press. Excerpted from Blown to Bits: How the New Economics of Information Transforms Strategy by Philip Evans and Thomas S. Wurster. Copyright ©2000, The Boston Consulting Group. All rights reserved.
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