Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

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Thinking in New Boxes

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    What People Are Saying

    Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”

    —Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin

    Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”

    —Jennifer Fox, CEO, Fairmont Hotels & Resorts

    “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”

    —Peter Gelb, general manager, Metropolitan Opera

    “Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach . . . It not only challenges the readers to think differently, but also shows them how. It is that rare business book actually worth reading cover to cover.”

    —Jim Andrew, chief strategy and innovation officer, chairman of the sustainability board, executive vice president, and member of the executive committee, Royal Philips

    “The pinnacle resource for any business or organization, Thinking in New Boxes is a straightforward road map on mastering the art of futurist leadership and understanding the intersections between creativity, innovation, and re-invention.  A well-thought-out approach and a hands-down must-read for anyone in pursuit of success in a rapidly changing global business ecosystem.”

    —Dr. Mehmood Khan, chief scientific officer, PepsiCo

    “Psychology has shown us that there’s no such thing as ‘thinking outside the box.’ The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors’ many years of consulting for BCG.”

    —Keith Sawyer, Ph.D., author of Zig Zag: The Surprising Path to Greater Creativity

    “Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one’s organization . . . a valuable tool for employees and managers of all institutions.”

    —Journal of Applied Management and Entrepreneurship

    “An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future.”


    “A must-read for anyone in a leadership position who dares to look at the world in new ways.”

    Publishers Weekly (starred review)