Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

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Thinking in New Boxes

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    About the Authors

    Luc de BrabandereLuc de Brabandere is a fellow and a senior advisor based in the Brussels office of The Boston Consulting Group. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or coauthor of nine books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. He also teaches in the management programs at the Université Catholique de Louvain and Ecole Centrale Paris. Luc previously served as the general manager of the Brussels Stock Exchange.

    Alan InyAlan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing new strategic visions, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. He lives in New York with his wife and daughter.