A Disconnect and a Divide in Digital-Marketing Talent

A Disconnect and a Divide in Digital-Marketing Talent

          
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A Disconnect and a Divide in Digital-Marketing Talent

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    Advertisers place high importance on digital-marketing capabilities, but their average digital-skills score in a recent BCG survey is the same as it was in 2015. They risk falling behind as digital technologies continue to advance, affecting both their own performance and their ability to guide their agencies’ work effectively.

    Read on BCG.com >>

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