Leveraging the Loyalty Margin: Rewards Programs That Work

Leveraging the Loyalty Margin: Rewards Programs That Work

          
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Leveraging the Loyalty Margin: Rewards Programs That Work

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  • Authors and Acknowledgments

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    Acknowledgments

    The authors are grateful to the following BCG colleagues for their assistance with the preparation of this report: Alexandra Brousseau, Guennael Delorme, Valerie Johnson, Erin George, and Jessica Stolbach. They would also like to thank David Duffy for his help in writing the report and Katherine Andrews, Gary Callahan, Elyse Friedman, Kim Friedman, Abby Garland, Jessica Melanson, Kim Plough, and Sara Strassenreiter for their assistance with its design, editing, production, and distribution.