Creative Analysis

Creative Analysis

          
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Creative Analysis

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  • In This Article
    • Classic entrepreneurs -- usually characterized by drive and dynamism -- would probably be surprised to hear they are also superb analysts.
    • We’ve survived a period of “Analysis paralysis” when too many managers saw numbers as reality, rather than an illumination of reality.
    • Creative analysis -- efficient, directed, incisive – is right and left brain in harness, thinker and doer in one.
     

    We think of successful entrepreneurs – those who have not only started a business, but steered it successfully through the shoals of expansion – as people primarily gifted with remarkable enterprise and get-up-and-go. Surprisingly, though, classic entrepreneurs are as characterized by a high order of creative analytical ability as they are by dynamism.

    Entrepreneurs have tremendous drive and energy. They are endlessly creative and imaginative about their business and its opportunities. They have strong people skills, and they know their operations inside and out. They know their competitors so well they can anticipate, outguess, and outsmart them consistently. They at once respond to and lead their customers, with whom they spend a lot of time. And they are constantly analyzing and reanalyzing the business – although their intense familiarity with it, and their depth of experience, are such that much of this goes on inside their heads or on the backs of envelopes.

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