Moving Beyond the “Milkman” Model in Medtech

Moving Beyond the “Milkman” Model in Medtech

          
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Moving Beyond the “Milkman” Model in Medtech

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    A follow-up survey to BCG’s original analysis of medtech commercial models finds that industry leaders have made some progress, yet there is more work to do. As the industry shifts toward value-based health care, medtech companies should work more directly with physicians to help deliver better care at lower costs.

    Read on BCG.com >>

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