The amount of Internet content that is created and consumed grows by the day in Australia and around the world. The Internet is an ever more integral part of daily life and a significant generator of economic activity.
To better understand the impact of the Internet on consumers, artists, and the content sector in Australia, Google commissioned The Boston Consulting Group to prepare this independent report. The results have been discussed with Google executives, but BCG is responsible for the analysis and conclusions.
The Internet offers a significant economic and cultural opportunity for Australia. It is a catalyst for growth across the media sector. It is substantially improving the choice available to consumers and enabling thousands of new creators and producers. Most of all, Australians want to watch Australian content. And the world is watching it, too.