Improving Engagement and Performance in Digital Advertising

Improving Engagement and Performance in Digital Advertising

          
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Improving Engagement and Performance in Digital Advertising

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  • Authors & Acknowledgments

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    Acknowledgments

    The authors are grateful to the following advertising agencies for their assistance with, and support of, the study: Audience on Demand UK, Essence, M2 Universal, and ZenithOptimedia UK. They also wish to acknowledge the assistance of the following BCG partners and colleagues: Mark Heath, Elias Baltassis, Julia Booth, Salvatore Cali, Guangying Hua, Jan Jamrich, Iman Karimi, John Keezell, and Olaf Rehse.

    The authors would like to thank David Duffy for his assistance in writing the report and Katherine Andrews, Gary Callahan, Sarah Davis, Angela DiBattista, Abby Garland, Carrie Perzanowski, and Sara Strassenreiter for their help in its editing, design, production, and distribution.