Improving Engagement and Performance in Digital Advertising

Improving Engagement and Performance in Digital Advertising

          
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Improving Engagement and Performance in Digital Advertising

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  • What Would Wanamaker Do?

    John Wanamaker never solved his riddle, but he lacked the tools available to digital advertisers today. Advertisers in the digital age have the ability to engage with consumers in ways never before possible—and in the process not only improve sales but also build lasting consumer-brand relationships. Advertisers need to adopt advanced tools. To use those tools, they will need to change some practices and address fragmentation and inefficiency. Advertisers have a lot to gain from fixing the system and realizing much of the promise that digital advertising holds.