How Millennials Are Changing the Face of Marketing Forever

How Millennials Are Changing the Face of Marketing Forever

          
Title image

How Millennials Are Changing the Face of Marketing Forever

  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF

  • Related Articles
    Authors and Acknowledgments

    Acknowledgments

    This report would not have been possible without the efforts of our BCG Millennial Panel: Antonio Alvarez, Lindsey Barnes, Matthew Innamorati, Delvin Kelly, Jeffrey Shaddix, Bensey Schnip, Amy Snyder, and especially Brian Bunyard, Hannah Davis, Christopher Harlan, and Angela Zhang. Furthermore, the authors want to thank Marguerite Fitzgerald, Richard Hutchinson, Tom Lutz, Kim Plough, Bettina Schönenberger, and Miki Tsusaka for their invaluable leadership and support. The authors are also grateful to Carrie Perzanowski, Dave Fondiller, and Lexie Corriveau for their guidance on marketing and interaction with the media; Pete Engardio for his writing leadership; and Katherine Andrews, Gary Callahan, Angela DiBattista, Elyse Friedman, Kirsten Leshko, and Sara Strassenreiter for their editorial and production help.

    To Contact the Authors