The New Indian: The Many Facets of a Changing Consumer

The New Indian: The Many Facets of a Changing Consumer

          
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The New Indian: The Many Facets of a Changing Consumer

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    India, experiencing rising affluence and changes in consumer behaviors, is poised to become the third-largest consumer economy by 2025. Companies must adapt their thinking and business models to accommodate shifts in family structures, a unique pattern of urbanization, and emerging income-expenditure patterns.

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