The Most Innovative Companies 2013

The Most Innovative Companies 2013

          
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The Most Innovative Companies 2013

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  • Appendix: Survey Methodology

    The 2013 survey respondents were senior executives representing a wide variety of industries in every region. (See the exhibit below.) The mix of respondents is very close to that of last year’s survey in terms of level, function, and location.

    exhibit

    Before 2008, our rankings of the most innovative companies were based on a single criterion—respondents’ picks. In 2008, in an effort to make the results more robust and truly reflective of the actual top innovators, we supplemented those choices with three financial measures: three-year total shareholder return (TSR), three-year revenue growth, and three-year margin growth. We have used that methodology ever since. Respondents’ votes count for 80 percent of the ranking, three-year TSR for 10 percent, and revenue and margin growth for 5 percent each. (Note that BCG did not publish a survey in 2011.)