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The Year Ahead 2012

What will happen in 2012? BCG experts offer their views on a range of commonly held beliefs

January 17, 2012 by BCG Staff
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There’s something about a new year that makes us look to the future with an open mind. But more often than not, our view is restricted by the guide rails of conventional thinking. Major events or trends, like volatile global markets or leaps in technology, exert a particularly strong influence. In the following article, several BCG partners offer their own take on what will happen in 2012, using conventional wisdom as a foil.

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