How to Succeed in the New Global Reality

How to Succeed in the New Global Reality

          
Article image

How to Succeed in the New Global Reality

Competing for Advantage
  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF

  • The adverse economic environment—unprecedented in the working lives of most business leaders—has led many companies to retrench in their national or regional markets. The priorities for executives have become the survival of their businesses and the restoration of their balance sheets. Continuing uncertainty about their companies’ economic prospects has made them averse to the risks perceived in international expansion. Globalization has slowed or even stopped for many companies. But companies with international ambitions need strategies for competing in the new global reality. BCG has developed an analytical framework—the Global Advantage Diamond—for assessing a company’s current market position and devising strategies to achieve global competitive advantage.

  • Add To Interests
  • SAVE CONTENT
  • PRINT
  • PDF