Sunrise in the East

Sunrise in the East

          
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Sunrise in the East

China’s Advance in Solar PV—and the Competitive Implications for the Industry
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  • For most of its history, the solar photovoltaic (PV) industry has been the domain of companies from developed economies. The past several years, however, has seen a wave of Chinese competitors crash upon the scene and quickly capture a significant share of the market. These players continue to expand their reach and pose an increasingly formidable challenge to non-Chinese firms seeking to compete in the space.

    Are Chinese companies destined to dominate the industry? They have critical strengths—foremost among them are sizable cost advantages—that provide the companies with a strong tail wind. But there remain opportunities for U.S., European, and Japanese firms, provided they pick their market segments carefully and employ the right business models. Key to that pursuit is understanding the industry’s evolution and the factors that have fueled the Chinese companies’ recent surge.

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