Capturing the Green Advantage for Consumer Companies

Capturing the Green Advantage for Consumer Companies

          
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Capturing the Green Advantage for Consumer Companies

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    Authors and Acknowledgments

    About the Authors

    Joe Manget is a senior partner and managing director in the Toronto office of The Boston Consulting Group. Catherine Roche is a partner and managing director in the firm’s Düsseldorf office. Felix Münnich is a project leader in BCG’s Munich office.

    Acknowledgments

    This report is a product of BCG’s Consumer practice and its Center for Consumer Insight (CCI), which provides world-class consumer-insight capabilities to the firm’s clients. Established by the Consumer practice and the Marketing and Sales practice, the CCI leads BCG’s proprietary research for publications on consumer trends and purchasing patterns. As an advisor to companies in many industries, BCG has long recognized the fundamental value of identifying and leveraging insights into consumer behavior, both for strategy development and as a key source of sustainable competitive advantage.

    The authors would like to acknowledge the contributions of their colleagues Patrick Ducasse, a senior partner and managing director in BCG’s Paris office and the global leader of the Consumer practice; Matt Anestis, a principal in the firm’s Hong Kong office; Balu Balagopal, a senior partner and managing director in BCG’s Houston office; Mary Egan, a partner and managing director in the firm’s New York office; Emmanuel Huet, a senior manager in BCG’s Paris office and the leader of the CCI; Holger Rubel, a partner and managing director in the firm’s Frankfurt office; Alison Sander, a globalization topic advisor; Jutta Trögel, a consultant in BCG’s Munich office; and Karin Zimmermann, the global manager of the Consumer practice. The authors also thank Pascal Engel, Anja Schermer, and Sascha Seifert for research and support.

    Finally, the authors would like to acknowledge Sally Seymour for helping to write this report and Gary Callahan, Mary DeVience, Kim Friedman, and Gina Goldstein for contributions to its editing, design, and production.

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    • Toronto
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