Beyond BRIC: Winning the Rising Auto Markets

Beyond BRIC: Winning the Rising Auto Markets

          
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Beyond BRIC: Winning the Rising Auto Markets

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  • October 2013
    The Beyond BRIC Auto Markets: A Close Look at Four Clusters
    BCG has identified the four most promising regional clusters among the next generation of rising auto markets. We explore each regional cluster—and the unique regional approach it requires—in depth.
    The Beyond BRIC markets—the rising automotive markets emerging behind the quartet of Brazil, India, Russia, and China—offer the last great growth opportunity in a world in which established markets are largely characterized by stagnation or low growth and the key stakes have already been distributed in the BRIC markets.
    In this report, The Boston Consulting Group presents the challenges and opportunities automotive manufacturers will face in the Beyond BRIC markets and explores the key success factors along the value chain to achieve sustainable success. It is the fourth in the series Winning the Localization Game. (The others are Winning the BRIC Truck Battle; Winning the BRIC Auto Markets: Achieving Deep Localization in Brazil, Russia, India, and China; and Winning the Localization Game: How Multinational Automotive OEMs and Suppliers Are Realizing the Strategic Potential of China and India.)
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