How a New Metric Can Boost Automakers’ R&D Efficiency

How a New Metric Can Boost Automakers’ R&D Efficiency

          
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How a New Metric Can Boost Automakers’ R&D Efficiency

Automotive
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    The efficiency of R&D investments has been declining for many automakers. One factor underlying this troubling development is the fact that the conventional approach for measuring R&D efficiency is flawed. BCG has developed a new metric for auto R&D efficiency—one that can help produce better investment decisions going forward.

    Read on BCG.com >>

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