Consumer & Retail


Consumer & Retail


The 2015 Consumer Value Creators Series

December 2015
The top consumer companies in this year’s analysis generated returns through consistent growth, solid operating margins, and the use of digital technology to connect with customers in new ways.

Emerging-Market Consumers

December 2015
Despite its slowing economy, demographic, social, and technology trends ensure that China will remain one of the world’s fastest-growing consumer markets for the foreseeable future.

Consumer Packaged Goods

December 2015
CPG companies can no longer afford to treat all products, customers, and channels alike. Segmentation can stanch waste and unnecessary expenditures—and help boost profitability.

The Rocket Series

November 2015
Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
October 2015
No one has ever dramatically changed a market by offering timid, incremental improvements. To win, you need to take giant leaps.
August 2015
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.
September 2015
Contrary to popular belief, consumers are not enigmatic. Asking the right questions can help you pinpoint the real drivers of consumer choice.
Social Responsibility
October 2015
So-called A brands are losing out as highly profitable responsible-consumption products upset established market shares in the grocery industry.
November 2015
Restaurant companies are divided on how digital technologies are reshaping their business and what to do about them. Each company sees the hazards and the opportunities differently.
June 2014
Products that address environmental or social concerns have gone mainstream and now take the lion’s share of profitable growth in groceries.
November 2014
Consumers choose brands and experiences, not industry dining segments. Smart brands navigate through shifting industry currents by adjusting their brand experience to changing consumer needs.