Consumer & Retail

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Winning in Emerging Markets

March 2014
BCG polled 10,000 African consumers about their shopping behaviors, purchase intentions, and planned spending for more than 20 different product categories, from autos to snack foods.
February 2014
China’s growing market for health and wellness products presents an enormous opportunity for companies that understand Chinese consumers and how best to reach them.
November 2013
Consumers in emerging markets may be tightening their belts now, but they remain far more bullish on the future than people in developed economies.
December 2013
The middle and affluent class is growing faster in Vietnam and Myanmar than in any other Southeast Asian nation.
Millennials
January 2014
Millennials engage with brands more extensively than do older consumers, expect a two-way relationship with companies, and share feedback widely. Marketing will never be the same.
March 2013
U.S. Millennials will enter their peak period of earning, spending, and traveling in five to ten years. Forward-looking companies are developing targeted strategies and tactics now.

Value Creators

December 2013
Consumer companies continue to meet or exceed investor expectations. There is no single right strategy for delivering value in this industry, as top performers know.
September 2013
This year’s Value Creators report explores how companies can use value patterns to unlock new sources of value.
A New Age for IT
December 2013
BCG and the Grocery Manufacturers Association spoke with leaders of consumer-packaged-goods companies who are looking to IT to drive growth using tools such as social media and big data.
The Digital Economy
July 2013
While online retailers have built their businesses around digital and mobile technologies, click-and-mortar companies have their own ace to play—the power and reach of omnichannel interaction.
June 2013
Consumers say they can imagine making nearly 75 percent of their purchases online. To turn that vision into reality, retailers, carriers, and others will need to meet those buyers’ exacting expectations.

Consumer Products

September 2013
BCG and the Grocery Manufacturers Association identified $45 billion of additional value that could be gained by optimizing supply chain management.
June 2013
Manufacturers are selling their products in a “multichannel” world that requires a much more strategic use of pricing and trade investments than was common in the past.
September 2013
If complexity is viewed through a customer-centric lens and managed smartly, more than $25 billion of additional profits can be released for the U.S. consumer-packaged-goods industry.
September 2013
Through deeper collaboration with their retail trading partners, U.S. consumer-packaged-goods manufacturers could overcome recent pressures and unlock more than $20 billion of additional overall value.