Consumer & Retail

Consumer & Retail


Consumer & Retail

On Digital Transformation—
From Black Box to Crystal Clear

Center for Customer Insight

November 2016
Turning a customer insight function into a source of competitive advantage isn't necessarily about spending more. It's about spending smarter.
August 2016
Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.
April 2016
Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

Emerging-Market Consumers

November 2016
This market comprises about 150 million people and accounts for $3 trillion in annual spending. Here’s how you can grab a piece of it.

Consumer Value Creators

August 2016
For dairy companies, it’s still a two-speed world. Success in both mature and emerging markets hinges on end-to-end operational excellence and the right value-creating strategy.
December 2015
After cutting costs during the recession, many travel and tourism companies are taking advantage of the current increase in demand and delivering strong returns to investors.
December 2015
The top consumer durables companies in this year’s analysis stayed ahead of a changing market by investing in innovation, winning in high-margin segments, increasing productivity, and growing through M&A.
December 2015
The best retail performers in this year’s analysis—do-it-yourself stores, dollar stores, restaurants, and pharmacies—have inherent barriers to online competition.

Consumer Packaged Goods

April 2016
Small and midsize producers targeting US consumers’ growing enthusiasm for protein-rich foods and healthier eating were among the top-performing food and beverage companies in 2016.

Retail Sector

April 2016
The offerings of most grocery chains are costlier and more complex than they need to be. Here’s how grocers can shake up their operating models.
March 2016
How to boost the odds that your M&A deal delivers the value you’re counting on? Start planning early for success—using a proven five-step process.
July 2015
Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.

The Rocket Series

November 2015
Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
October 2015
No one has ever dramatically changed a market by offering timid, incremental improvements. To win, you need to take giant leaps.
August 2015
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into die-hard followers and ardent advocates.
September 2015
Contrary to popular belief, consumers are not enigmatic. Asking the right questions can help you pinpoint the real drivers of consumer choice.