Consumer & Retail

Retail Sector

July 2015
Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.
February 2015
Digital technologies can help retailers improve operations and customers shop faster and smarter. BCG explains the organizational changes needed to make it happen.
September 2014
Retail chains can boost performance with a store-led approach, blending teams of empowered managers with systematic “stores of learning” initiatives and disciplined, hub-based rollouts.
August 2014
Consumers’ growing preference for “click and collect” shopping is putting a premium on the speed, accuracy, and reliability of retailers’ supply chains and in-store processes.

Emerging Market Consumers

June 2015
China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending.
April 2015
Understanding Indians' changing use of the Internet is essential for doing business in what will soon be the world’s second-largest nation of connected consumers.
April 2015
BCG’s analysis shows a striking mismatch between the places where Brazil’s leading retailers operate today and the sites of future demand growth.

The Consumer Value Creators Series

December 2014
As the global economy recovers, consumer companies are creating value for investors by focusing on sales growth and valuation multiples and by transforming themselves to stay ahead of the competition.
Branding & Loyalty
Consumer Products
November 2014
Consumers choose brands and experiences, not industry dining segments. Smart brands navigate through shifting industry currents by adjusting their brand experience to changing consumer needs.
November 2014
Sooner or later, there will be no low-cost countries left to meet apparel makers' needs. But keeping labor costs down is not their only option.
October 2014
A tight linking of all the aspects of brand management ensures that companies leverage their most significant asset—employees—to create more powerful and relevant brands for today’s changing world.
June 2014
Products that address environmental or social concerns have gone mainstream and now take the lion’s share of profitable growth in groceries.

Digital Effectiveness

September 2014
Advertisers that use advanced targeting techniques reach an engaged audience in ways that increase relevance and enhance the consumer experience.