Consumer & Retail

   
      

Consumer & Retail

Branding & Loyalty

August 2015
Apostle brands like Apple, Amazon, and Starbucks represent a new class of brand winners. They also highlight important lessons for converting customers into diehard followers and ardent advocates.
November 2014
Consumers choose brands and experiences, not industry dining segments. Smart brands navigate through shifting industry currents by adjusting their brand experience to changing consumer needs.
October 2014
A tight linking of all the aspects of brand management ensures that companies leverage their most significant asset—employees—to create more powerful and relevant brands for today’s changing world.

Consumer Packaged Goods

July 2015
Transportation has become the top concern of supply chain leaders at consumer packaged goods companies. A strategic approach to transportation is now a must.
August 2014
With nearly one-half of growth over the next five years coming from digital channels, CPG manufacturers risk losing control of their margins, share, and brand equity.

Emerging Market Consumers

June 2015
China has become a two-speed consumer market. The optimistic, “high-speed” market disproportionately consists of middle- to upper-middle-class and affluent households that are powering consumer spending.
April 2015
Understanding Indians' changing use of the Internet is essential for doing business in what will soon be the world’s second-largest nation of connected consumers.
April 2015
BCG’s analysis shows a striking mismatch between the places where Brazil’s leading retailers operate today and the sites of future demand growth.

The Consumer Value Creators Series

December 2014
As the global economy recovers, consumer companies are creating value for investors by focusing on sales growth and valuation multiples and by transforming themselves to stay ahead of the competition.
Consumer Products
November 2014
Sooner or later, there will be no low-cost countries left to meet apparel makers' needs. But keeping labor costs down is not their only option.
June 2014
Products that address environmental or social concerns have gone mainstream and now take the lion’s share of profitable growth in groceries.