Consumer & Retail

Consumer & Retail


Consumer & Retail


March 2017
Zero-based budgeting can deliver impressive savings, but the overriding goal should go beyond cost cuts to enable the company’s overall growth agenda.
July 2016
Commoditization is inevitable for most businesses and is happening with increasing speed. How can companies survive—or even benefit from—the challenge?
Consumer Value Creators
Digital Disruption

Center for Customer Insight

November 2016
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.
August 2016
Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.
April 2016
Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

Emerging-Market Consumers

November 2016
This market comprises about 150 million people and accounts for $3 trillion in annual spending. Here’s how you can grab a piece of it.


April 2016
The offerings of most grocery chains are costlier and more complex than they need to be. Here’s how grocers can shake up their operating models.
March 2016
How to boost the odds that your M&A deal delivers the value you’re counting on? Start planning early for success—using a proven five-step process.
July 2015
Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.