Dominic Field
About Dominic
Dominic Field is a partner and managing director in the London office of The Boston Consulting Group. He is a global leader within the Marketing, Sales & Pricing practice and the global coleader of the marketing topic.

Dominic Field

Dominic Field is a partner and managing director in the London office of The Boston Consulting Group. He is a global leader within the Marketing, Sales & Pricing practice and the global coleader of the marketing topic.
June 27, 2016

CMOs—Now Is the Time to Assess Your Digital Skills

CMOs know that marketing today is a technology-driven enterprise. Still, marketers do not have all the skills they need to operate in a digital world—and the gaps and shortfalls are bigger than companies think they are. Companies require new talent. Here’s how CMOs can start to assess their needs.
> More
July 22, 2011

Winning in the Digital Economy

Mobile devices, cloud computing, RFIDs, bar codes, and social media are changing the relationship between companies and their customers, giving both sides the information they need to make better, faster decisions. Smart companies are using these new technologies to find more effective ways of connecting with and engaging their customers. Here’s how to get started.

> More