Europe’s digital future depends on policies that spur investment and encourage growth. Fixing the current hodgepodge of outdated regulation is a start, but it is akin to putting a fresh coat of paint on worn-out timbers when what is really needed is to design a new house.
The Internet was created to be global, but it is increasingly taking on a local dimension; it was developed in the West, but its center of gravity is moving to the East; and it was designed to be open, but it is showing many signs of becoming closed. How will these trends impact companies in the years to come?
BCG's David Dean notes that tomorrow’s online success may not be achievable using yesterday’s digital strategies.