Kate Manfred
About Kate

Kate is a principal in the Chicago office.

Kate Manfred

January 17, 2013

That “Made in USA” Label May Be Worth More Than You Think

More than 80 percent of U.S. consumers say that they’re willing to pay surprisingly high premiums for everything from cell phones to baby products made in the U.S. rather than in China. Retailers and manufacturers should seize this opportunity—and the place to start is with communications.

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