Sylvain Duranton
About Sylvain
Sylvain is a senior partner and managing director in the firm’s Paris office. He is a global topic coleader on pricing.

Sylvain Duranton

April 24, 2012

Pricing Pushback

Across a host of industries, consumers have a newfound confidence in their ability to collectively resist pricing changes. Companies ignore this trend at their peril. But with the right strategies, organizations that want or need to change prices can tip the balance back in their favor.

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