Multinational Executive Survey Reveals Gap Between Ambition and Execution
Emerging markets are more important than ever, and they make up a large share of many multinational companies’ revenues and growth. Even so, multinationals have not mastered emerging markets. A BCG survey reveals a large gap between these companies’ aspirations and performance on key capabilities.
Entrepreneurs in China and India are creating multifaceted companies with astounding growth targets. Their extraordinary confidence, energy, and determination will make them formidable global competitors.