The $10 Trillion Prize

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The New Consumers
December 2012
China and India are in the midst of a revolution in growth—not unlike the U.S. economy in its early days—and volatility is part of the bargain.
March 2013
Soaring consumption in China and India offers opportunity as well as risk: heightened demand for commodities will “boomerang” worldwide, leading to resource shortages, inflation, and conflict.
June 2013
China’s economic slowdown means a drop in consumer sentiment, especially in lower-tier cities. But the dip is temporary, and the future remains bright.
April 2013
BCG asked 25,000 Indian consumers about their online activities during each step of the purchase cycle in a broad range of product categories.

The New Competitors

January 2013
A new, bigger wave of Chinese challengers is about to disrupt global industries from construction equipment to nuclear power. Their edge: delivering value for money.
September 2012
In recognition of the rapid ascent of Chinese companies, BCG has assembled a list of 50 fast-growing companies with global aspirations: the Chinese global challengers.
September 2012
Entrepreneurs in China and India are creating multifaceted companies with astounding growth targets. Their extraordinary confidence, energy, and determination will make them formidable global competitors.

From the Book

September 2012

Until now, no book has really focused on the vital force that will transform China and India—namely, these nations' new consumers. The $10 Trillion Prize aims to fill the gap.

September 2012

This short overview provides vital statistics on China and India and introduces a few of the consumers and entrepreneurs who are powering these dynamic markets.

September 2012

Reading from The $10 Trillion Prize, BCG Fellow Michael Silverstein warns against complacency in the face of intense competition from strivers in China and India.

The Talent Challenge
November 2012
BCG’s E4 Index measures the relative competitiveness of a country’s educational system. China and India could create powerful engines of economic growth by addressing four key areas.
May 2012
Skilled talent is incredibly scarce in China. To find and keep the right set of employees, companies must understand the context of China’s talent market.
April 2012
With skilled employees so rare in many emerging markets, companies will have to invest more in professionalizing their talent-management strategy.