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Marketing & Sales

April 2014
Farsighted companies have started to recognize that they can ride their next wave of growth by fundamentally transforming their go-to-market activities.
April 2014
Schools striving to integrate instructional technologies in the classroom can achieve better student outcomes by applying four key building blocks.
April 2014
U.S. universities and colleges face a host of challenges. But a number of large and small experiments across the nation point the way forward.
February 2014
Business leaders should help transform the U.S. education system, from preschool through grade 12. BCG, Harvard Business School, and the Bill & Melinda Gates Foundation identify effective strategies.
Focus on China
April 2014
As China goes digital, consumers are changing their behaviors. Companies need to know where and how to interact with these consumers—both online and off.
Creating Value
April 2014
New research points to better capital management and portfolio streamlining as the key levers that diversified companies can apply to overcome the “conglomerate discount.”
December 2013
Chinese travelers will take 1.7 billion trips and spend $1.8 trillion by 2030. Forward-looking companies are developing strategies for gaining a share of this booming market.
April 2014
Investors’ expectations of declining valuation multiples and below-average total shareholder return in 2014 will have a big impact on their priorities for company capital deployment.


April 2014
Although small in scale relative to the size of the acquiring company, midsize acquisitions are becoming increasingly important to creating value in the biopharmaceutical industry.
September 2013
When competing in a new class of drugs, is it better to be the first to market or the best in class? BCG’s Ulrik Schulze and Michael Ringel explore this topic in the June 2013 issue of Nature Reviews Drug Discovery.
August 2013
Biopharmaceutical companies can achieve substantial gains by adopting a “twin track” mindset: improve the current go-to-market strategy while developing new models.