Marketing

July 2015

Marketers need new ways to engage consumers, and media companies must replace lost revenues. Branded content is a big part of the answer for both.  

July 2015
As programmatic advertising gains a growing share of the digital market, publishers that fully embrace this fast-rising opportunity benefit from revenue gains and a stronger long-term market position.
March 2015
Display retargeting from paid search ads can reduce cost per action by 40 percent. Advertisers that don’t use this advanced technique are leaving money on the table.

Energy

July 2015
Despite an increasingly challenging business environment, some power and gas companies have managed to generate solid returns for their investors. How have they done it?
July 2015
As the decades-old segregated structure of energy markets breaks down, competition is intensifying among energy sources for particular end uses, creating a highly complex and uncertain new landscape.

Manufacturing

April 2015
Industry 4.0 will make production systems up to 30 percent faster and 25 percent more efficient and elevate mass customization to new levels.

Transformation

July 2015
Without an explicit focus on getting their IT function fit, organizations will struggle to reap the rewards of a technology-enabled transformation.
May 2015
New CEOs and senior executives often take over with a mandate for change. A structured four-step process can help them launch a transformation program and improve performance in a sustainable way.
November 2014
Transformation is now an imperative for most companies, necessitating fundamental change in strategy, operating model, organization, people, and processes. The right approach comprises three steps.